Apple’s Four Principles of Success

Apple’s vice president of iPod, iPhone, and iOS product marketing: Greg Joswiak:

Focus: It means saying no, not saying yes.
Simplicity: Make complex things simple.
Courage: Don’t hang on to ideas from the past even if they have been successful for you.
Best: If you can’t enter the market and try and be the best in it, don’t enter it.


Technology & digital product enthusiast. Still searching for the perfect t-shirt.

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