“The priority has always been, first and foremost, to feature the work and the designer,” Cederholm explains. “We’ve intentionally kept the UI agnostic (monochrome, Helvetica type, simple glyphs) so that the variety of work being shared takes the spotlight and isn’t overshadowed by Dribbble’s brand.
“Over time, many of the features we’ve added have been a direct reaction to how the community chose to use the site. Rebounds, for instance, were being done by members simply linking their shot in the comments. We noticed that and built a UI around that to support what was going on.”
With an approach like that I can only imagine greater success in the future.
Source: The Next Web – How Dribbble became the most influential online platform for graphic designers