Chrys Bader on how Facebook is struggling to keep the attention of future generations. Couldn’t agree with it more:
Now that social networking has become universal, we’ve become increasingly sensitive to what we share on Facebook. Speaking on a stage in front of a mixed audience of family, friends, and acquaintances makes it hard for most of us to be our genuine and authentic selves. As a result, we tend to see people sharing only their proudest moments in an attempt to portray their best selves. We filter too much, and with that, we lose real human connection.
As your Facebook network becomes saturated, it can feel very public. It puts the focus on managing your image, rather than truly bonding with people. Young startups like Snapchat are providing shelter from the institution of Facebook by serving as a place where you can express yourself comfortably. A place where you don’t feel like your every move is being watched.
What teenager wants to hang out in the same place as their parents?
Read the whole piece: The end of the Facebook era