So awesome. TaskRabbit’s new business model & product direction was born out of a company Hack Day.
In August, TaskRabbit held a hack day devoted to reimagining the service. “If you started TaskRabbit today,” Busque asked her team of roughly 50, “what would the world look like?” A product manager named Andy Jih became interested in what he called an “invitation” model, in which someone posting a task could ask a small handful of taskers for help. After many iterations, that led the company to create its new model, which uses algorithms to instantly match clients with a selection of taskers. Internally, the newmodel came to be codenamed Booker T.
TaskRabbit is blowing up its business model and becoming the Uber for everything.