It’s a Geek Device

There is a great interview with Frank Meehan on TechCrunch who highlights what’s wrong with Android. Meehan is the founder and CEO of INQ, a London-based Social Mobile manufacturer who’s handsets integrate features from facebook directly into the user interface.

“Android manufacturers are all just focused utterly on the tech, because they’re all hardware guys,” he says. “They don’t get software. They’ve tried to outdo Apple with hardware, but the problem is the customer doesn’t care. The Samsung Galaxy has done pretty well, but it’s just price-driven. It’s not desire-driven. There are no lines out the door to get a Galaxy. They’ve done all this work on branding, but the name doesn’t mean anything to consumers. It’s like calling a phone ‘Alpha Centauri’ or ‘Uranus.’”

“Android is fantastic, it’s a brilliant tool,” he says. “But most people here think it’s about mucking about inside the Android code, but it’s nothing to do with that. You’ve got to do better experiences with the tools you get. What can you do better for the customer? Give me something useful.”

Couldn’t agree more.