Must read article for Product Managers: “Behind Every Great Product”

SVPG’s Marty Cagan in Behind Every Great Product:

I hoped you noticed that in literally every one of these examples, the winning solutions didn’t come from users or sales; rather great products require an intense collaboration with design and engineering to solve real problems for our users and customers, in ways that meet the needs of your business.  In each of these examples, the users had no idea the solution they fell in love with was actually possible.

Absolutely love this article. The stories. The people. The clarity.

Behind Every Great Product

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