SVPG’s Marty Cagan in Behind Every Great Product:
I hoped you noticed that in literally every one of these examples, the winning solutions didnâ€™t come from users or sales; rather great products require an intense collaboration with design and engineering to solve real problems for our users and customers, in ways that meet the needs of your business. Â InÂ eachÂ of these examples, the users had no idea the solution they fell in love with was actually possible.
Absolutely love this article. The stories. The people. The clarity.