Common Patterns in the Launch of Successful Products

Update: The weekend finished on a high for me & the two teams I mentored with each taking away winning prizes of cold hard cash! George McKibbin took out the $500 runner up prize with his “Pokemon for Cafes” Coffee Monsters iPhone app that placed a digital monster inside every cafe within Australia. Once a user

Apple’s Four Principles of Success

Apple’s vice president of iPod, iPhone, and iOS product marketing: Greg Joswiak: Focus: It means saying no, not saying yes. Simplicity: Make complex things simple. Courage: Don’t hang on to ideas from the past even if they have been successful for you. Best: If you can’t enter the market and try and be the best in